Strategic Plan
Our strategic direction, guided by our Board of Directors, focuses on four priority investment areas that enable us to deliver on our mission to provide value to oilseed producers through research and advocacy.
Mission
To provide value to canola and flax producers through research and advocacy
Vision
Growing producer prosperity
Values
- Be accountable to our growers, our partners, and each other.
- Ensure we have the very best, dedicated, passionate, and professional people on our team.
- Be innovative in our thinking to solve big problems and make excellent decisions.
- Demonstrate inspirational leadership by taking action and setting an example.

Strategic Goal #1
Innovation
Research investments deliver measurable value and long-term viability for Saskatchewan growers

Strategic Goal #2
Engagement
Growers see, trust, and value the impact of the levy

Strategic Goal #3
Advocacy
Policy, market access, and public-trust outcomes reflect the interests of Saskatchewan growers

Strategic Goal #4
Efficiency
A well-run, sustainable organization that stewards every levy dollar